People, Pets and the planet
Trusted Housesitters are proud to be receiving their B Corp certification and I was asked to expand their brand identity to think about their B2B facing materials as well as advise on how to incorporate the accreditation across multiple touchpoints.
Brand strategy/ Design
It was important to consider the balance of the Trusted Housesitters logo x B Corp and to make sure the hierarchy was very clear. In B2B materials there was a need to simplify and create a more professional look and feel, moving their 'radical optimist' scale more towards trust, clarity and professionalism. By pairing back the brand colour palette and reducing the amount of elements available for use, the B2B facing materials have a clear distinction against consumer facing assets.
