Almost but not quite
Concepts that didn't quite make it to the wild
DMD or Duchenne Muscular Dystrophy is a genetic disorder characterised by progressive muscle degeneration. The young boys/ men that are affected sadly lose the ability to take part in everyday activities and Duchenne UK wanted a new campaign for the families affected by DMD to help raise awareness and funding for the charity. This idea, inspired by the resurgence of D&D through Stranger Things encourages families to take part in local 'Adventures' to raise funds for DMD.
Alongside a local Brighton based agency, I worked as creative lead to pitch for the Trussell Trust brand relaunch activity. Their vision, 'to end the need for foodbanks' is a grand one, and not something that can happen overnight. Our creative exploration based on the needs of their brief starts with a conversation. Asking those all important questions openly to improve education around the subject, to arm people with the information they need to step up and advocate for change.
The pandemic paused the production of our feature film 'The Smear Word' and the client wondered whether there might be a need for a campaign teaser in the mean time that could be produced on a smaller scale.
Some bones and chews are too hard for dogs' teeth. These concepts were designed to make owners think twice about giving their dog a bone.
