Bringing brand's to life
As part of their new strategy to encourage more young people to visit National Trust venues, this award was given to four young women with big ideas around science, nature + climate, art + culture and society. They were rewarded with a team of experts to bring their visions to life.
Working closely with each winner; I brought their brands to life; each with their own identities and ways to express them on both print and digital media. I supplied them each with a brand ‘cheat sheet’ and templates to work with as they launch their brands.
Design/Art Direction/Copywriting
Lydia’s idea is a form of digital detox: ‘Disconnect to reconnect'. It will encourage people to get active and creative while learning more about the people around them at historic places.
Emily aims to encourage people to contribute to a publicly accessible map of free-to-visit historically significant places, to ensure that everyone has the resources to connect with the past.
Cristina’s idea will help make it easier for people with neurodivergent minds and from under-represented backgrounds to get out into nature and give back to communities.
