A disruptive brand refresh
Sustainable brand neat wanted to enhance brand recognition at-shelf, helping to educate consumers by heroing both the functional and emotional benefits of the brand as well as improving navigation across the range.
Featured on dieline, This Morning and good housekeeping magazine
Design/Art Direction/Artwork
By bringing the logo to the centre of the pack, we bring the logo to eye level; establishing brand recognition instantly. The bright choice of colour helps to distinguish between the different fragrances and products. Images on pack are taken from a low angle to give the product a sense of confidence.
The foaming hand wash range utilises a softer colour palette that still sits confidently alongside the cleaning products.
