I'm friendly
and professional :)
Design and Art direction for people & planet.
As a creative lead with over 15 years of experience in local and global agencies, I have a strong focus on working with individuals and organisations that share my values in sustainability and positive impact. Having lived and worked in Cambodia and the Philippines, I am mindful of the environmental and social implications of my work at every stage.
Most recently, I have specialised in collaborating with B Corp accredited agencies and charities, where I take great pride in getting to know the founders and truly understanding their vision for their brands. I learn something new from every person I work with, and I am proud to contribute my expertise in creative direction and design to projects that aim to make a difference.
I have recently completed a course at UAL in Design for Sustainability and I have been steering my clients towards more sustainable means of production from employing local people to work on shoots to reduce carbon footprint to the use of riso printing which uses banana paper and soy based inks.
I am passionate about continuing to use my creative talents to drive positive change, and I am actively looking for more partnerships where I can use my skills to support.
People I've worked with ...
Rachel Kettlewell - Founder at Fearne & Rosie
'Dana acted as creative lead advising Fearne & Rosie as part of a packaging refresh.
Dana took the time to listen, draft objectives, create a brief, source and manage wider creative support and worked flexibly throughout the project. It has been a joy to work with Dana who has not only delivered the brief but done so with a smile.
Thank you Dana!'
Dana took the time to listen, draft objectives, create a brief, source and manage wider creative support and worked flexibly throughout the project. It has been a joy to work with Dana who has not only delivered the brief but done so with a smile.
Thank you Dana!'
Ryan McSorley - Co-founder at Neat
'Dana is one of those rare finds... a creative with outstanding strategic thinking and the ability to understand a commercial brief, along with incredible creative sensibility and design talent. She a total joy to work with and can move at pace without impacting the quality of the output. Her combination of skills lends perfectly to start-up and scaling businesses who need the agility and experience in order to deliver disruptive and best in category creative work that is going to get cut through and drive the business forward. Dana has a real passion for purpose driven businesses who are built with ethics and sustainability at their core, and this passion manifests in the standard of work she produces. The Neat brand would not be where it is today without the input of Dana on the creative direction and design of our packaging. Cannot recommend her enough.'
